I founded SHILSHOL in early 2018, shortly after moving to Santa Cruz, California from my native home of Seattle, Washington. 

After working in sales management for almost ten years, I left my career to pursue this new adventure. I had two longtime dreams, running my own business and having a career in a creative field. I feel so fortunate that I was able to merge those two dreams together in the creation of SHILSHOL.

The idea behind SHILSHOL is to bring a clean, minimalist aesthetic to a collection of products intended for everyday use. These simple designs are elevated by a great attention to detail and the careful selection of quality materials with rich color and texture. 

Every order is processed, from start to finish, at our studio in Santa Cruz. That means all of our products are designed, cut, sewn, finished and shipped directly from our hands to yours. 

I hope you love your purchase as much as we loved creating it.

Alaina Birch